CENTER FOR THE ARTS
As the Marketing + Communications Coordinator at the Center, my role was to execute our event, festival, and development campaigns and measure their success.
Role: Marketing + Communications Coordinator
Skills: Email Marketing, Social Media Management, Graphic Design, Reporting, Advertising
Tools: Adobe Creative Suite, Figma, Mailchimp, Wordpress, GA4, Meta Business Suite, Canva
Metrics
Email Marketing
- Increased email sends by 20%
Social Media
- Increased following by 30%
- Built Amplification from 1 to 4 on average
- Increased engagmenent by 22%
Festivals
Mountain Words: Doubled pass sales through strategic advertising strategy and updated brand assets.
Development
Executed a 12 week omni-channel fundraising campaign that raised $250k. This outcome was a team effort and exceeded the previous year's campaign by $100k. Using strategic storytelling in the following assets, we were able to hone in our ask strategy.
Campaign assets:
- 22 targeted emails
- 8 week social campaign
- 2 print mailers with targeted asks
- 2 Meta ad sets to launch and test
Key results
2M
$250k
30%
460k
Social Visitors
Raised
Follower Growth
Emails Delivered