CENTER FOR THE ARTS
Role: Marketing + Communications Coordinator
Skills: Email Marketing, Social Media Management, Campaign Design, Analytics, CRM
Tools: Adobe Creative Suite, Figma, Google Suite, Mailchimp, Wordpress, GA4, Meta Business Suite
For the Center's End-of-Year Campaign, I designed and launched an 8-week omnichannel campaign to drive engagement and maximize fundraising outcomes to close out 2025. I led the creative direction, campaign strategy, and content development across digital, print, and in-person platforms. The campaign ultimately raised $150,000 and reached over 45,000 people over 8 weeks.
Goals & Outcome
Goal
To execute a multi-channel marketing campaign that expanded the Center’s reach, increased community engagement, and supported year-end fundraising efforts.
To execute a multi-channel marketing campaign that expanded the Center’s reach, increased community engagement, and supported year-end fundraising efforts.
Results
$150,000 raised over 8 weeks
Demonstrated effective coordination of email, social media, print, and environmental marketing
Served as a key example of end-to-end campaign ownership and strategic impact
$150,000 raised over 8 weeks
Demonstrated effective coordination of email, social media, print, and environmental marketing
Served as a key example of end-to-end campaign ownership and strategic impact
Metrics
Email Marketing
- Recipients: 43,171
- Open Rate: 52.7%
- Click-Through Rate: 2.43%
Instagram Campaign
- Views: 4,449 (across six posts)
- Interactions: 164
- Profile Activity: 12
- Reach: 2,653
Direct Mail
Two rounds of physical mailers sent
Developed visual design and messaging strategy
Integrated with digital campaigns for unified branding and messaging
Developed visual design and messaging strategy
Integrated with digital campaigns for unified branding and messaging
In-Building Promotion
Designed and installed:
- Foam board signage
- Digital slideshow
- Posters
